We are seeking a results-driven Marketing Manager to lead our marketing team in the region. As the Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives that enhance our brand presence, drive user acquisition, and foster engagement within the crypto / trading space.

Responsibilities:

·       Develop and implement comprehensive marketing strategies and campaigns to promote our blockchain products or services. Align marketing efforts with business goals and target audience to drive brand recognition and achieve marketing objectives.

·       Define and maintain the brand identity and positioning within the blockchain industry. Develop compelling messaging and value propositions that differentiate our offerings from competitors.

·       Develop engaging and informative content for various marketing channels, including website, blogs, whitepapers, case studies, social media, and email campaigns. Ensure content reflects a deep understanding of blockchain technology and its applications.

·       Plan and execute digital marketing initiatives, including SEO, PPC advertising, social media marketing, and email marketing, to maximize online visibility and drive qualified leads. Stay updated with the latest digital marketing trends and tools in the trading & brokerage industries.

·       Plan and coordinate blockchain industry events, conferences, webinars, and meetups. Identify speaking opportunities and collaborations to enhance brand presence and establish thought leadership within the blockchain community.

·       Build and nurture relationships with key stakeholders, industry influencers, partners, and media outlets in the blockchain ecosystem. Identify strategic partnerships and collaborations to amplify marketing efforts and reach a wider audience.

·       Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for product positioning and differentiation. Use data-driven insights to optimize marketing strategies and campaigns.

·       Develop lead generation strategies to attract and convert qualified leads into customers. Implement marketing automation tools, lead nurturing programs, and effective conversion tactics to drive sales growth.

·       Track, analyze, and report on marketing campaign performance, website analytics, lead generation metrics, and ROI. Use data insights to optimize marketing strategies, improve conversion rates, and enhance overall marketing effectiveness.

·       Manage marketing budgets effectively, allocate resources efficiently, and track expenses to ensure cost-effective marketing operations.

Skills

Requirement::

·       Proven experience as a Marketing Manager in the blockchain, financial services or trading industries. 

·       Bachelor's degree in Marketing.

·       Deep understanding of the trading industry, blockchain and cryptocurrencies.

·       Demonstrated experience in developing and executing successful marketing strategies and campaigns.

·       Strong knowledge of digital marketing techniques, including SEO, PPC, social media marketing, and email marketing.

·       Excellent written and verbal communication skills, with the ability to effectively convey complex blockchain & trading concepts to diverse audiences.

·       Analytical mindset with a data-driven approach to decision-making and optimization.

·       Proficiency in marketing automation tools, CRM systems, and analytics platforms.

·       Strong Team management skills with the ability to prioritize and manage multiple marketing initiatives simultaneously.