Role details:

• Works within the Creative Studio internal team, reporting to the Creative Solutions Manager
• Creates, adapts & localizes copy based collateral and content for Alshaya’s portfolio of brands
• Conceptualizes brand campaign platforms for Alshaya’s top 10 brands’ campaigns based on the marketing calendar and key occasions
• Collaborates closely with the brand marketing teams to ensure copy is in line with brand guidelines and tone of voice
• Is up to date with the latest modes of communication that brands and content creators are leveraging to get closer to customers across industries
• Is aware of the cultural nuances, dialects and differences within the GCC market (focusing on the UAE,KSA, Kuwait and more) and can apply those different dialects when needed
• Possesses a strategic perspective to find the best way to communicate to Alshaya’s customer
• Translates data & research into insight-based platforms, taglines and more brand communication
• platforms
• Leverages AI tools to support his/her workflow to ensure an efficient and effective process of delivery
• Manages project and task delivery in a timely manner

Skills

Key Skills required:

• Native Arabic speaker with excellent written and verbal communication skills in both Arabic and English.
• Must know the Saudi/Kuwaiti dialect.
• Minimum of 2-4 years of experience in copywriting, preferably within a marketing or advertising agency.
• Strong creative thinking and concept development skills.
• Familiar with GCC dialects and differences
• Familiarity with the retail, fashion, food, health & beauty, or home furnishings sectors is a plus.
• High level of attention to detail and commitment to producing high-quality work.
• Ability to work effectively in a team-oriented environment and manage multiple projects simultaneously.
• Strong presentation skills
• Deep understanding of Middle Eastern culture and consumer behavior.