This role: 

• Works within the Paid Social team, reporting to the Paid Social Manager, inside Digital Marketing team. 
• Is jointly responsible for the management, development and performance of the Paid Social channel within eCommerce. 
• Works seamlessly with Senior Performance Managers, other Digital Marketing channel managers and brand teams to deliver the business plans for eCommerce brands. 
• Is responsible for the management of marketing budgets (franchise costs) to deliver channel and overall brand and business ROI targets. 

Skills

Key Skills 

• At least 2 years of working in Paid Social with a focus on Facebook and within an eCommerce business to drive awareness, lead generation, conversion, and customer acquisition. 
• Strong understanding and experience applying data and complex digital marketing tactics to target and retarget customer audiences across the marketing funnel to deliver performance objectives. 
• Strong technical understanding and experience of all marketing platforms and tools related to search marketing including but not limited to Facebook, Snapchat and TikTok. 
• Strong understanding and experience of mobile and app marketing, to achieve install, engagement and conversion goals. 
• Experience working within a hypergrowth environment in fast paced and digitally mature business. 
• Expertise with enterprise web analytical and data tools (e.g. Google Analytics, Adjust, Firebase, Magento etc.) 
• Analytical and numbers driven, able to make fact-based recommendations from complex data and turn insight into action. 
• Strong understanding of all digital KPIs controlling eCommerce performance. 
• Good commercial acumen and awareness of how to affect profit from any given activity. 
• Ability to react to change and make smart, fast decisions. 
• Ability to build relationships and to influence across teams and career levels. 
• Good communication skills, both written and spoken. 
• Good presentation skills and the ability to show complex issues in an engaging way. 
• Confident self-starter and organised project manager with the ability to prioritize, multi-task and stay calm under pressure. 
• Customer first focus. 

Preferred Skills 

• Relevant degree or professional qualification. 
• Fashion, home furnishing and beauty experience. 
• Experience of MENA markets