• Participate in developing pricing strategies for increasing profit.
• Using sales data to evaluate marketing strategies, conduct surveys, and research consumer purchasing patterns.
• Utilizing the sales data, surveys, and analysis of consumer purchasing patterns to evaluate the marketing strategies effectively.
• Coming up with promotional strategies based on the target audience and organizing activities to promote products.
• Develop and implement marketing plans and strategies to achieve sales targets and objectives.
• Conduct market research to identify market trends, customer needs, and competitor activities to support marketing initiatives.
• Plan and execute promotional campaigns across various channels, including digital marketing, social media, email marketing, and traditional advertising.
• Create engaging content for marketing materials, including website copy, blog posts, social media posts, and email newsletters.
• Collaborate with the sales team to develop sales support materials, such as presentations, product sheets, and sales scripts.
• Monitor and analyze the performance of marketing campaigns and initiatives using metrics such as ROI, CTR, conversion rates, etc., and make data-driven decisions to optimize results.
• Build and maintain relationships with media outlets, advertising agencies, and other marketing partners to maximize exposure and opportunities for collaboration.
• Stay updated on industry trends, best practices, and emerging technologies in marketing to continuously improve marketing strategies and tactics.
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Skills

• Should be efficient in advertising.
• Must be capable of retaining new prospects.
• Must possess the skills and experience in customer and distributor management.
• Must be able to handle the suppliers, distributors, and customers on a regular basis.
• Bachelor's degree in marketing, business administration, or a related field.
• Proven experience in marketing, preferably in a similar role.
• Strong understanding of marketing principles, techniques, and best practices.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work effectively in a team environment and collaborate with cross-functional teams.
• Proficiency in Microsoft Office Suite and marketing software/tools (e.g., CRM, email marketing platforms, analytics tools).
• Strong analytical skills and attention to detail.
• Ability to multitask and manage projects with tight deadlines.
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