Job Description:

Work with stakeholders within the Beauty Division to identify opportunities for leveraging on each Brands’ data to drive business solutions

Propose and design the adoption of new capabilities given the needs of the business

Communicate system requirements to the Group IT team, software developers, and/or the CRM Platform vendor

Support in the implementation of the CRM platform and the development of its logics, and capabilities

Schedule, test (for errors, bugs, system issues and improvement areas) and execute the implementation of all updates, new modules, and additional capabilities of the CRM platform to ensure a smooth deployment

Develop and implement A/B testing frameworks to evaluate model quality, performance, data accuracy and outcomes

Deploy a variety of machine learning techniques such as clustering, decision tree learning, etc. within the CRM platform

Mine and analyze information from Brands’ databases to drive optimization and improvements in different areas: including product development/purchase, channel development, and business strategies

Ensure database records accuracy by developing verification processes and analyzing the database for irregularities and normalizing as needed

Asses the accuracy and efficiency of data sources and data gathering techniques

Perform predictive modelling to gather insights and provide recommendations to enhance customer experiences, revenue generation, and other business metrics

Perform advanced statistical and data mining techniques using available data set to provide Brands with relevant customer and business insights

Qualifications, Skills and Prior Work Experience:

• University Degree in Computer Sciences, Computer Engineering, Information Management Systems, Statistics or Economics
• A minimum of 4 years of relevant experience
• Strong understanding of CRM and CRM databases
• Salesforce experience is preferred or another statistical computer language (R, Python, SLQ, etc.)
• Retail experience preferred