Responsibilities:

• Develop and implement digital marketing strategies to drive online traffic and sales.
• Manage social media platforms and create engaging content.
• Optimize website and online campaigns for SEO and SEM.
• Analyze and report on the performance of digital marketing campaigns.
• Collaborate with the sales team to align digital marketing efforts with business objectives.

Requirements:

• Google ads
• Proven experience in digital marketing and social media management.
• Strong understanding of SEO, SEM, and Google Analytics.
• Excellent communication and creative skills.
• Ability to work independently and as part of a team.

Skills

1. Digital Marketing Strategy:

• Ability to develop and implement comprehensive digital marketing plans.
• Understanding of market research and competitive analysis.

2. SEO (Search Engine Optimization):

• Proficiency in on-page and off-page SEO techniques.
• Knowledge of keyword research, SEO tools (e.g., Google Analytics, SEMrush), and SEO best practices.

3. SEM (Search Engine Marketing):

• Experience with PPC (Pay-Per-Click) advertising and Google Ads.
• Ability to create and manage ad campaigns and analyze performance metrics.

4. Content Marketing:

• Skills in creating engaging and relevant content for various digital platforms.
• Ability to develop content strategies aligned with business goals.

5. Social Media Management:

• Expertise in managing and growing social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Proficiency in social media advertising and analytics.

6. Email Marketing:

• Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
• Ability to design, execute, and analyze email campaigns and newsletters.

7. Data Analysis:

• Proficiency in using analytics tools (e.g., Google Analytics, Adobe Analytics).
• Ability to interpret data, generate reports, and make data-driven decisions.

8. Conversion Rate Optimization (CRO):

• Skills in improving the effectiveness of landing pages and calls to action.
• Knowledge of A/B testing and other optimization techniques.

9. Graphic Design Basics:

• Ability to create or edit visual content using tools like Adobe Photoshop or Canva.
• Understanding of design principles for web and social media.

10. Communication Skills:

• Excellent written and verbal communication skills.
• Ability to convey marketing messages clearly and persuasively.

11. Adaptability and Learning:

• Willingness to stay updated with the latest digital marketing trends and technologies.
• Ability to adapt strategies based on changing market conditions and analytics.

12. Technical Skills:

• Familiarity with HTML/CSS for basic website modifications.
• Knowledge of CRM tools (e.g., Salesforce, Hub Spot) for managing customer relationships.

14. Customer Focus:

• Understanding of customer behavior and ability to tailor marketing strategies to meet their needs and preferences.