Overview of the role:

The Assistant Marketing Manager will works closely with the 4 divisions of the Contracting business locally and regionally to manage and execute the marketing activities and events to drive profitable growth for Al-Futtaim Contracting.

Key functional responsibilities include

• Managing the Activation Plan, Branding, Communications, Event Management, and Customer Experience.
• Supporting the delivery of innovative go-to-market tactics, digital presence, competitive analysis and marketing development initiatives.

What you will do:

Responsible for:

Event Management:

Responsible for the preparation, implementation, delivery, and management of events team (external contractors & Suppliers) for scheduled industry events, optimizing PR exposure and related advertising and promotion opportunity.

Campaign Development and Execution:

Assisting in the creation, development, and execution of marketing campaigns in coordination with internal teams and external vendors to ensure campaign succes.

Brand Management

Ensure that the brand image, personality, equity and proposition is upheld to high standards.

PR & Comms Management

Co-ordination and preparation of annual communication plans, supervising timely briefing of campaigns and tactics that support the strategy.

Digital & Social

• Manage all digital and social channels and ensure they are active and up to date, considering new technologies & trends in coordination with Real Estate digital team.
• Support digital marketing initiative including SEO, Email Marketing and build a brand presence

Content Creation and Management:

Assisting in the creation and management of marketing content, including blogs, social media updates, newsletters, and promotional materials that are all aligned with the brand voice and marketing objectives and to maintain a consistent content calendar.

Budget Management

Plan and manage marketing resources according to agreed budgets. Ensure cost efficiencies in budgets by constantly reviewing procurement of media buying, production and creative supplies with internal and external agencies. 

Reporting

Consistent and meaningful reporting metrics to distinguish important trends and inform future decisions/activities.

Skills

Required skills to be successful:

Job specific skills:

• At least 3 years’ experience in the MENA region.

Behavioural Competencies:

Marketing programme implementation:

• Develop and implement integrated marketing communications strategy and activities 
• Establish and develop effective channels for your business and support for channel members.
• Deliver and manage effective customer relationships and infrastructure for same .
• Establish, plan and manage programme and project frameworks and plans against objectives and budget.

Measuring effectiveness:

• Establish, promote and use metrics to improve effectiveness 
• Create and use a system of critical review to make more informed future decisions

Managing people:

Manage cross-functional relationships effectively

What equips you for the role:

Minimum Qualifications and Knowledge:

• Minimum Bachelor’s degree in marketing from an accredited institution.

Minimum Experience:

• Minimum 5 years marketing experience in a large corporate institution.