Job Responsibilities:
- Develop and execute strategic marketing plans to increase brand awareness and drive customer acquisition.
- Create and manage PR campaigns to promote the company's products or services.
- Manage and oversee all aspects of marketing, advertising, and promotional activities.
- Collaborate with internal teams to develop marketing materials and content for various platforms.
- Analyze market trends and competitors to adjust marketing strategies accordingly.
- Monitor and report on the effectiveness of marketing and PR campaigns.
- Build and maintain relationships with media outlets, influencers, and stakeholders.
- Manage the marketing and PR budget effectively.
- Stay up to date with industry trends and developments in marketing and PR.
Skills
Essential Qualifications:
- Bachelor's degree in Marketing, Public Relations, or related field.
- Proven experience in marketing, PR, or a related role.
- Strong communication and interpersonal skills.
- Excellent project management and organizational skills.
- Proficiency in digital marketing tools and techniques.
- Ability to work effectively in a fast-paced environment.
Desired Experience:
- 6-10 years of experience in marketing or PR.
- Experience in developing and implementing successful marketing campaigns.
- Experience in managing a team of marketing professionals.
- Experience in the Middle Eastern market would be a plus.