The Social Media Associate or Senior Media Associate plays a pivotal role in shaping the online presence of our brand. This position is ideal for individuals who are passionate about social media, have a knack for creative content creation, and are eager to engage with our audience across various platforms. The successful candidate will be responsible for developing and implementing social media strategies that enhance brand awareness, drive engagement, and ultimately contribute to the company's growth.

Responsibilities:

1. Develop and execute social media strategies aligned with business goals.
2. Create engaging content for various platforms, including Facebook, Instagram, Twitter, and LinkedIn.
3. Monitor social media channels for trends, feedback, and engagement opportunities.
4. Analyze performance metrics and generate reports to assess the effectiveness of campaigns.
5. Collaborate with cross-functional teams to ensure brand consistency across all platforms.
6. Manage social media advertising campaigns to boost reach and engagement.
7. Respond to audience inquiries and comments in a timely manner.
8. Stay updated on industry trends and best practices to keep the brand relevant.
9. Assist in organizing and promoting online events or campaigns.
10. Support the development of the brand's voice and tone across all social media channels.

Preferred Candidate:

1. Strong understanding of social media platforms and their respective audiences.
2. Excellent written and verbal communication skills.
3. Creative mindset with a passion for storytelling.
4. Ability to analyze data and make informed decisions.
5. Experience with social media management tools.
6. Strong organizational skills and attention to detail.
7. Ability to work independently and as part of a team.
8. Proactive attitude with a willingness to learn and adapt.
9. Experience in content creation, including graphics and video.
10. Knowledge of SEO and digital marketing principles.

Skills

• Proficiency in social media management tools (e.g., Hootsuite, Buffer).
• Bachelor's degree in Marketing, Communications, Business, or related fields.
• Advanced degrees or certifications in social media or digital marketing are an added advantage.
• 2 + years of experience in marketing roles, with a focus on events and entertainment companies / clients.
• Strong graphic design skills using tools like Adobe Creative Suite.
• Excellent copywriting and editing skills.
• Familiarity with analytics tools (e.g., Google Analytics, Facebook Insights).
• Understanding of SEO and content marketing strategies.
• Ability to work under tight deadlines and manage multiple projects.
• Strong interpersonal skills for effective collaboration.
• Knowledge of current social media trends and best practices.