Job Description

• Deliver digital and offline media campaigns to ensure optimal return on campaign objectives and grow brand awareness.

• Set up, manage, report and optimize paid advertising campaigns in search, display, pay-per-click, social and other new emerging media.

• Ensure set up of digital advertising channels is optimal, including pixel management, goal set up, naming convention, keyword research and more.

• Work with the rest of digital team to develop conversion assets (email, form, content and landing pages) to align with paid acquisition and sales funnel strategy.

• Manage budget allocation within campaigns for optimal results.

• Develop and execute a robust strategy to include SEO best practices.

• Stay on top of advertising trends, tools and best practices

• Run affiliates programs to drive leads generation to retail business

• Follow competitor activity closely.

Skills

• Digital Marketing Strategy

• Campaigns management end-to-end

• SEO, SEM, GDN, FB, IG, YT, LinkedIn

• Google Analytics and Google AdWords Certification

• Full domain of MS Office, excellent MS Excel knowledge, WordPress, MailChimp, Hootsuite, Photoshop

• Behavioral: Pro-active, team player, resilient, disciplined, eager for performance, easy-learner