1. Identifying potential clients of different categories (forwarders, direct shippers, and trading co) with cargos 

suiting line’s routes.

2. Meet potential and existing customers regularly and create client details in CRM 

3. Maintain customer list with updated company profile and contact details, which is done in the line software. 

Identifying potential Key accounts at a local level and suggest to sales manager and potentially to principals -

commercial. 

4. Update customer of existing and new services as well as promotional /special offers.

5. Identifying the competition, market rate, client’s requirements and facilities offered by competition and report 

Management

6. Applying rates to pricing and file rates in the system to be used in bookings with a detailed to line’s pricing 

desk.

7. Pass the details to customer service for creating the booking in the system and regularly follow up.

8. Post sailing follow up, offering promotional offers, dispute resolution and in one word: professionally maintain 

the account.

9. Offer added-value services like trucking, clearance, warehousing if available in order to maximize the revenue.

10. Weekly reports on sales visit, customer performance as well as segregation of Import (FOB) , Export and cross 

booking performance through system ( detailed booking report, customer report and booking and container 

activity report.

11. Adhere to assigned targets for FOB, CNF and cross booking target ratio and quotas and ensure both import 

and exports are equally taken to account according to desired locations and routes instructed by the carrier.

12. Utilizing the carrier’s software for daily checking of shipment status, lifting status of the agency, MRG rate 

levels, schedule

13. Apart from sales activities of direct import, export and cross booking, generate sales leads, send to POLs and 

follow up 

14. Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails 

15. Research the market, identify key competitors and keep an independent and accurate report of competition at 

all times.

16. Perform cold-calling to build a pipeline of businesses and perform road shows, participate trade exhibitions 

etc

17. Carry out research to identify clients who dropped out, finding out reasons and reporting to the agency sales 

manager

Skills

• 1- Bachelor's degree in Business Administration, Marketing, or a related field
• 2- Minimum of 3 years of proven sales experience in liner/NVOCC, with focus on M.E, ISC, Red Sea and E. Africa trade-lanes and regions.
• 3- Strong analytical skills with the ability to interpret market data, identify trends, and develop actionable insights to drive performance.
• 4- Excellent communication, negotiation and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.