Job Purpose:

Take full responsibility for brand integrity and presentation across all routes to market. Develop, communicate and deploy the brand strategy for the respective automotive business unit in line with Principal’s and Group marketing strategy. Track and review the company’s marketing resources and activities to ensure effective brand management by formulating the brands long-term strategy. Continuously enhance brand image in the market place which will lead to profitability maximization.

Key Accountabilities:

Strategy & Planning: Develop and implement an annual integrated marketing plan with the respective automotive business unit and ensure budgets are accurately allocated to deliver the commercial and brands’ objectives. Increase customer loyalty towards the product by educating the consumers on the features of the product and its benefits from time to time. Create the seasonal and annual brand activation plan and significantly improving Brand KPIs.

Implementation: Set action plans, coordinate with vendors and agencies to successfully plan and implement digital, retail Marketing, social Media activities/campaigns as well as events including activations, launch events, product placement for the respective automotive business unit. Ensuring high Brand Health for the product, by improving and increasing awareness of the product, improving customer mind share in existing customers and creating mind share with new customers.

Budget: Manage the marketing budget of each business unit and ensure it is spent in the most effective way in order to generate the highest Return on Marketing Investment (ROMI).

Compliance: Ensure all communication, point of sale and customer facing literature are compliant to corporate identity guidelines of Principal and proof read all promotion material prior to submission to release for printing.

Relationship Management: Establish close relationship with the Principal’s, automotive business unit’s and top management to deeply understand their business requirements and objectives in order to propose solutions, ideas, plans to help them improve their business performance. Build relationships with key external stakeholders like media and communication channels.

Team Management: Conduct regular performance reviews, coach, counsel provide support and necessary tools. Create and ensure implementation of training plans and programs to enable team to accomplish their tasks efficiently. Coordinate with the HR department/ senior manager for recruitment (internal/external) as required.

Qualifications, Experience & Skills:

• Bachelor’s Degree in Marketing or equivalent.
• 8 – 10 year of minimum experience in marketing; out of which 2 years should be on managerial level in brand management.
• Experience in automotive industry preferred.
• Strong understanding and experience of Omni-Channels and online sales.
• Experience and knowledge of social media marketing.
• Good Presentation & Negotiation Skills.
• Familiarity and understanding of Sustainability led marketing initiatives.