The Ecommerce Category Manager plays a pivotal role in the fashion and apparel industry by overseeing product categories and driving online sales strategies. This position requires a blend of analytical skills, market knowledge, and a passion for fashion. The ideal candidate will be responsible for managing product assortments, optimizing pricing strategies, and enhancing the overall customer experience on the ecommerce platform. With a focus on data-driven decision-making, the Ecommerce Category Manager will collaborate with various teams to ensure that the product offerings align with market trends and consumer demands.
Responsibilities:
- Develop and implement category strategies to maximize sales and profitability.
- Analyze market trends and customer preferences to inform product selection.
- Collaborate with marketing teams to create promotional campaigns that drive traffic and conversions.
- Monitor and report on category performance metrics, adjusting strategies as necessary.
- Manage relationships with suppliers and negotiate terms to ensure competitive pricing.
- Optimize product listings for SEO to enhance visibility on the ecommerce platform.
- Conduct regular competitor analysis to identify opportunities for growth.
- Lead cross-functional teams to ensure timely product launches and inventory management.
- Provide insights and recommendations for improving the online shopping experience.
- Stay updated on industry trends and innovations to keep the ecommerce strategy relevant.
Preferred Candidate:
- Strong analytical skills with a data-driven mindset.
- Excellent communication and interpersonal skills.
- Proven experience in ecommerce or retail management.
- Passion for fashion and understanding of market dynamics.
- Ability to work collaboratively in a fast-paced environment.
- Detail-oriented with strong organizational skills.
- Proficient in using ecommerce platforms and analytics tools.
- Creative thinker with problem-solving abilities.
- Ability to adapt to changing market conditions.
- Experience in managing product assortments and pricing strategies.
Skills
- Proficiency in ecommerce platforms (e.g., Shopify, Magento).
- Strong understanding of digital marketing strategies.
- Experience with data analytics tools (e.g., Google Analytics).
- Excellent project management skills.
- Ability to work with cross-functional teams.
- Knowledge of SEO best practices.
- Strong negotiation skills.
- Familiarity with inventory management systems.
- Creative problem-solving skills.
- Understanding of customer experience optimization.