Job Overview:
We are looking for a creative and innovative Content Creator to join our marketing team, with a strong background in both the technology and fashion/cosmetics industries. The ideal candidate will be responsible for producing high-quality content that aligns with our brand’s vision, driving engagement across social media, PR & events, and performance marketing campaigns.
Key Responsibilities:
1-Content Creation for Brand Management:
- Develop compelling content that supports brand strategies and elevates brand awareness.
- Maintain brand consistency across all content formats, including written, visual, and video.
- Conduct market research to identify key trends in fashion, cosmetics, and technology, incorporating them into content creation.
2-Social Media Content Development:
- Create engaging and on-trend content for social media platforms, including Instagram, TikTok, Facebook, and YouTube.
- Stay updated on social media trends and create timely content that resonates with the target audience.
- Plan, produce, and schedule social media posts, ensuring alignment with the overall marketing calendar and campaign goals.
3-Public Relations & Events Content:
- Generate content for press releases, event promotions, and media kits.
- Collaborate with the PR team to create visuals and written material for product launches, media events, and influencer collaborations.
- Capture and share live event content across social media platforms, creating real-time engagement opportunities.
4-Performance Marketing Support:
- Assist the marketing team by producing content for paid campaigns, including ads, landing pages, and email marketing.
- Collaborate with the analytics team to create data-driven content optimized for performance, adjusting based on key performance indicators (KPIs).
- Utilize SEO best practices to ensure content ranks highly in search engines, increasing organic traffic and conversions.
5-Collaborative Efforts:
- Work closely with the design and video production teams to ensure content is visually appealing and consistent with brand aesthetics.
- Partner with influencers, bloggers, and other external creators to co-develop content that expands brand reach.
- Take an active role in brainstorming sessions to bring fresh, innovative ideas to the content strategy.
Skills
Qualifications:
- Bachelor’s degree in Marketing, Communications, Design, or a related field.
- 5+ years of experience in content creation, with a focus on fashion/cosmetics and technology industries.
- Strong portfolio showcasing work across various platforms, including social media, blogs, and digital campaigns.
- Excellent storytelling skills, with the ability to create engaging written and visual content.
- Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator) and video editing software.
- Familiarity with social media tools and platforms like Instagram, Facebook, TikTok, and analytics tools (e.g., Google Analytics, Facebook Insights).
Skills:
- Creativity and innovation in content production, with a keen eye for trends and aesthetics in fashion and beauty.
- Understanding of digital marketing principles and performance optimization.
- Strong communication and collaboration skills, with the ability to work closely with multiple teams.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Knowledge of SEO best practices and influencer marketing.
- Storytelling:
Ability to craft compelling brand stories that align with marketing goals and foster deeper connections with the audience.
In-depth understanding of social media platforms, trends, and best practices. Proven experience in using platforms such as Instagram, TikTok, Facebook, YouTube, and LinkedIn to drive engagement and growth.
- Graphic Design & Video Production:
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) for creating eye-catching visuals and videos that enhance the brand’s presence.
- SEO & Content Optimization:
Experience in implementing SEO best practices in content creation to increase visibility, search engine rankings, and organic traffic.
- Data-Driven Content Strategy:
Ability to interpret analytics (e.g., Google Analytics, Facebook Insights) and adapt content strategies based on performance data to maximize engagement and conversions.
- Influencer & Partnership Collaboration:
Proven ability to collaborate with influencers, bloggers, and external creators, creating co-branded content that expands audience reach and enhances brand credibility.
- Event Coverage & Live Content:
Experience in generating live social media content during events, ensuring real-time engagement and post-event coverage that sustains audience interest.
- Cross-Functional Collaboration:
Strong teamwork and communication skills to work effectively with marketing, design, and sales teams in aligning content with broader company goals.
- Multitasking & Time Management:
Excellent project management skills, with the ability to handle multiple projects and meet tight deadlines in a fast-paced environment.
Strong written communication skills, with the ability to produce clear, persuasive, and grammatically correct content across various platforms.
- Trend Analysis & Adaptability:
Keen understanding of industry trends in both the technology and fashion/cosmetics markets, with the ability to quickly adapt content strategies to emerging trends.
- Paid Media Content Creation:
Experience developing content specifically for paid campaigns across Google Ads, Facebook Ads, and other performance marketing channels, optimizing for conversions and KPIs.