• Maintain the organization's promotional and branding activities using various social media accounts.
• Collaborate with the required professionals to generate up-to-date and captivating content on digital media.
• Establish quantifiable tactics and strategies to maintain the company's social media presence.
• Analyze the impact of different online campaigns on the target customer for in-depth evaluation.
• Use SEO analysis tools and software to track customer satisfaction, engagement, and ROI, suggesting appropriate optimization.
• Scan and research relevant changes in the Google algorithm for modifying SEO and social media marketing.

Skills

• Good understanding of social media KPIs.
• Skilled in handling content planning, ideation, creation, and delivery for platforms like Facebook, LinkedIn, Instagram, and Twitter.
• Passionate social media handler with a thorough understanding of search engine optimization and key online promotional activities.
• Adept in publishing social media captions, articles, blogs, and other online resources.
• Possessing remarkable potential in showcasing ideas through formal and informal modes.
• An optimistic personality, ready to adapt to the organization's requirements for creating relevant promotional material.