Baab Studio is seeking a dynamic and innovative Creative Marketing Executive to lead our marketing efforts and enhance our brand presence in the interior design and fit-out industry. The ideal candidate will have a strong understanding of digital marketing, content creation, and brand strategy, with a creative mindset and a passion for driving impactful campaigns that resonate with our target audience.

Key Responsibilities:

• Marketing Strategy and Campaign Development
• Develop and execute creative marketing strategies to increase brand awareness and engagement.
• Collaborate with the Business Development and Partnership teams to align marketing strategies with business objectives and sales goals.
• Plan and manage multi-channel campaigns, including social media, email, and digital advertising, to reach target audiences effectively.

Content Creation and Management:

• Oversee content creation, including social media posts, website updates, email newsletters, blogs, and other marketing materials.
• Manage and enhance the company's online presence on platforms like Instagram, LinkedIn, and other relevant networks.
• Work closely with designers, copywriters, and external agencies to develop high-quality visual and written content that reflects the Baab Studio brand.

Digital Marketing and Analytics

• Utilize SEO, SEM, and paid media strategies to maximize online visibility and reach.
• Monitor campaign performance and use analytics tools (Google Analytics, social media insights, etc.) to measure success, reporting on KPIs and ROI to the management team.
• Conduct competitor analysis and stay updated on industry trends to ensure marketing strategies are effective and innovative.

Event and Partnership Marketing

• Plan and coordinate events, exhibitions, and sponsorships that promote the Baab Fit Out brand and foster new business partnerships.
• Collaborate with the Partnership Manager to identify and develop strategic partnerships that enhance our marketing efforts.

Brand Management and Development

• Ensure brand consistency across all marketing materials and communications.
• Develop and maintain brand guidelines, providing training to internal teams as needed to ensure adherence to the brand identity.

Skills

Educational Background:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience:

• 3+ years of experience in a marketing role, preferably in the interior design, construction, or related industry.
• Proven experience in content creation, social media management, and digital marketing.

Technical Skills:

• Proficiency in digital marketing tools and platforms, such as Google Analytics, SEO/SEM tools, social media management tools (Hootsuite, Buffer, etc.), and content management systems (CMS).
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus.

Creative and Strategic Thinking:

• Strong creative mindset with the ability to develop innovative ideas and campaigns.
• Strategic thinker with experience in planning and executing multi-channel marketing campaigns.

Communication Skills:

• Excellent written and verbal communication skills in English; Arabic is a plus.
• Strong interpersonal skills to collaborate effectively with team members, clients, and partners.

Analytical Skills:

• Data-driven mindset with the ability to analyze campaign performance, draw insights, and optimize strategies.

Personal Attributes:

• Detail-oriented, proactive, and capable of managing multiple projects.
• Self-motivated, with a strong work ethic and a passion for learning and growth.