We are seeking a skilled and experienced Social Media Ads Expert to handle our Meta Ads (Facebook, Instagram) and Google Ads campaigns, focusing on off-plan real estate projects. The ideal candidate will have a strong understanding of digital advertising, excellent communication skills, and the ability to create compelling ad content that converts leads into customers.

Key Responsibilities:

• Develop, implement, and manage ad campaigns on Meta Ads (Facebook & Instagram) and Google Ads focused on off-plan real estate properties.
• Optimize ads to maximize ROI and generate quality leads for our real estate projects.
• Conduct thorough market research and audience segmentation to target potential investors and buyers effectively.
• Monitor and analyze campaign performance using tools like Google Analytics and Meta Ads Manager, making adjustments as needed.
• Collaborate with the marketing and sales teams to ensure ad campaigns align with business goals and strategies.
• Stay updated on industry trends, digital marketing innovations, and competitor activities.
• Create detailed reports on campaign performance and suggest improvements for better results.

Skills

Expertise in Digital Advertising:

Proven experience with Meta Ads (Facebook & Instagram) and Google Ads, specifically for driving engagement, leads, and sales for real estate projects.

Real Estate Marketing Knowledge:

Understanding of the real estate market, particularly in off-plan projects, and the ability to create targeted campaigns that resonate with potential investors and buyers.

Data-Driven Approach:

Strong analytical skills to assess campaign performance, derive insights, and optimize campaigns based on key metrics such as ROI, cost-per-lead, conversion rates, etc.

Creative Content Creation:

Ability to craft compelling ad copy and visuals tailored for digital campaigns, with a focus on showcasing real estate properties effectively.

Market Research & Audience Segmentation:

Expertise in identifying and segmenting target audiences, tailoring ads for specific demographics, and leveraging consumer behavior data for ad targeting.

Campaign Optimization:

Experience in continuously testing, tweaking, and optimizing ads to improve campaign performance and meet goals.

Strong Communication Skills:

Ability to clearly present campaign strategies, results, and recommendations to internal teams and stakeholders.

Adaptability & Trend Awareness:

Stay current with digital marketing trends, social media algorithms, and industry shifts, especially in real estate marketing.

Project Management:

Strong organizational skills to manage multiple campaigns simultaneously while meeting deadlines and objectives.

Technical Proficiency:

Familiarity with ad management platforms (Meta Ads Manager, Google Ads), Google Analytics, CRM tools, and other marketing technologies.

Attention to Detail:

High level of accuracy and attention to detail in campaign setup, execution, and reporting.

Problem-Solving:

Proactive in identifying challenges within campaigns and implementing effective solutions.