Overview of the role 

The Beauty Specialist/ Makeup Specialist will play a key role in enhancing the beauty experience for our customers by providing expert makeup consultations, product recommendations, and demonstrations. The ideal candidate will have a strong knowledge of makeup techniques, products, and trends, particularly those relevant to the Middle Eastern market. This role requires a dynamic and customer-focused individual who can provide exceptional service and foster long-term customer relationships.

What you will do 

• Supports selling plans to deliver sales budget 
• Carry out planogram and price change and maintain store appearance and merchandising standards 
• Monitor stock level & ensure regular replenishment of stocks
• Conduct makeovers for customers 
• Ensures proper safekeeping of all store merchandise to prevent shoplifting, damages and pilferages. 
• Monitors and updates report on product shelf life
• Consolidates frequently asked products and recommends new SKUs to the Store Manager and submits to Program Lead. 
• Consolidates customer profile in relation to customer queries, concerns and submits to Store Manager. 
• Recommends category building activities (e.g. animations, hair and skin analysis, make over etc.) 
• Recommends relocation and meter reallocation of product display relevant to store customer profile and category performance analysis. 
• Provides information to customers on regimen building   

Commercial 

• Monitors and delivers 100% Brand Product availability 
• Monitors replenishments of stocks and product housekeeping in the selling area. 
• Cleans and Maintains make up applicators and tools.
• Ensures highlighting and cross-selling of EXCLUSIVE products on planograms and Off Shelf Displays related to product use. 
• Checks proper implementation of promo call outs, hero display, price change etc. 
• Attends to customers complaints with sincerity and understanding. 
• Handle customer queries on beauty & skincare product knowledge and offer advise professionally aligned with the Brand of Service Standards. 
• Follow through on customer’s feedback and requests
• Conduct personalized makeup consultations, including color matching, skin type assessment, and style preferences.
• Provide expert recommendations on makeup products and techniques suited to individual needs and occasions.
• Demonstrate product application techniques, including foundation, eye makeup, and contouring, to educate customers on achieving desired looks.   

Process 

• Aligns with Store Manager on submission of sales tracker
• Maintains adherence to planogram implementation. 
• Ensures all products display in the selling area are in good condition and near expiry and damages products are pulled out from the selling area.   

People 

• Plans and monitors Personal Development Plans In role development interventions. 
• Ensures timely submission of Performance Review 
• Implements action plans for employee engagements. 
• Strictly adheres to company policies and procedures (Code of Conduct, ROS, Data Governance).  

Skills

Required skills to be successful 

•   Good knowledge of the beauty industry and trends Retail operational skills (stock, VM, systems, cash…) Computer skills 

•   Management skills 

•   Empathy Customer service and results oriented Leadership and problem-solving skills 

•   Excellent relationship skills 

•   Integrity and trust dealing with ambiguity 

•   Proactive with good team spirit and able to take initiatives

Key Competencies:

•   Artistic Skills: Demonstrates creativity and proficiency in makeup artistry, with the ability to enhance and transform customer appearances.

•   Customer Focus: Passionate about beauty and committed to providing exceptional customer experiences.

•   Product Expertise: Deep knowledge of makeup products and their application, with the ability to educate and advise customers.

•   Sales Ability: Proven track record of achieving sales targets and building customer loyalty.

What equips you for the role

Education: Certification or diploma in makeup artistry, cosmetology, or a related field is preferred. 

Minimum Experience and Knowledge: Minimum of 2-3 years of experience in makeup application, beauty retail, or a similar role, and team management. Must have extensive knowledge of makeup products, tools, and techniques, including an understanding of different skin types and tones, particularly those common in the Middle East.