• Developing and implementing marketing and PR strategies to promote a company, product, or service.
• Working closely with sales teams to develop sales collateral and sales enablement materials that effectively communicate the company's value proposition and product benefits.
• Identifying opportunities for cost savings and efficiencies in marketing and PR activities.
• Cultivating relationships with media outlets and journalists to secure media coverage and generate positive publicity.

Skills

• Marketing and PR skills: You should have strong marketing and PR skills, including experience in developing and implementing marketing and PR strategies, content creation, social media management, and media relations.
• Strong written and verbal communication skills, with the ability to craft compelling messaging for various audiences, including customers, media contacts, and industry influencers.
• Strong knowledge of financial analysis and reporting, including the ability to forecast revenue and expenses, track performance, and identify areas for improvement.
• Strong knowledge of various research methodologies, such as surveys, focus groups, and secondary research, and experience in selecting and executing the appropriate method for a given research question.