The Digital Marketing Coordinator plays a vital role in enhancing the online presence and brand awareness of our luxury watch and goods trading company. This position is ideal for individuals who are passionate about digital marketing and have a keen interest in the luxury goods sector. The coordinator will be responsible for implementing and managing digital marketing strategies that align with our business objectives, ensuring that our brand reaches its target audience effectively.
Responsibilities:
- Develop and execute digital marketing campaigns across various platforms including social media, email, and search engines.
- Monitor and analyze campaign performance metrics to optimize strategies and improve ROI.
- Create engaging content for social media, blogs, and newsletters that resonates with our target audience.
- Collaborate with the sales team to align marketing efforts with sales objectives and customer feedback.
- Manage the company’s website and ensure it is optimized for SEO and user experience.
- Conduct market research to identify trends and opportunities within the luxury goods market.
- Assist in organizing promotional events and campaigns to enhance brand visibility.
- Maintain relationships with influencers and partners to expand our reach.
- Stay updated on digital marketing trends and best practices to keep the company competitive.
- Prepare regular reports on marketing activities and provide insights to the management team.
Preferred Candidate:
- Strong understanding of digital marketing principles and tools.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to generate innovative marketing ideas.
- Detail-oriented with strong analytical skills.
- Ability to work independently and as part of a team.
- Proficiency in using marketing software and analytics tools.
- Experience in the luxury goods industry is a plus.
- Strong organizational skills and ability to manage multiple projects.
- Adaptability to changing market conditions and trends.
- Passion for watches and luxury goods.
Skills
- Proficient in digital marketing tools
- Strong knowledge of SEO
- Experience with social media platforms including Facebook, Instagram, Tiktok and Snapchat.
- Excellent graphic design skills using tools like Adobe Creative Suite.
- Ability to create compelling content for various digital channels.
- Understanding of email marketing platforms .
- Strong project management skills with the ability to meet deadlines.