A dynamic and results-oriented digital marketing professional with a strong passion for innovation and real estate, lead generation background. The Digital Marketing Specialist oversee and manage various marketing functions, including content creation, digital campaigns, SEO, PPC, email campaigns, and more, ensuring meticulous attention to detail throughout every phase of execution.
Roles and responsibilities:
- Develop digital marketing strategies and run campaigns online to generate real estate leads.
- Manage multiple digital marketing campaigns simultaneously across different channels, including social media, websites, emails, etc.
- Conduct detailed market research and evaluate the latest trends to find new opportunities.
- Track and measure results and prepare detailed reports to assess the effectiveness of marketing campaigns.
- Establish a strong online presence to boost brand awareness and visibility.
- Optimize landing pages, content, and website for higher search engine result rankings.
- Collaborate with cross functional teams, including designers, developers, creatives, and others, to produce engaging content and offer seamless user experiences.
- Follow best practices for social media, prepare email templates, launch promotional offers, and optimize web pages.
- Analyse and optimize marketing efforts by measuring key performance indicators (KPIs) to determine the success of marketing campaigns and strategies.
- Analysing marketing campaigns, and staying up-to-date with the latest digital marketing trends and technologies.
Skills
Experience:
- 3 – 5 years of experience in real estate digital marketing or related field for mid-level digital marketing position.
- Good understanding of digital marketing platforms and channels, including SEO, PPC, analytics, etc.
- Expertise in using digital marketing tools and technologies.
- Excellent communication skills- verbal and written, and problem-solving skills.
- Experience with web analytics tools and marketing automation tools.
- Capability to attract, engage, and retain the target audience.
- Project management and content management skills.
- Proficiency in SEO, SEM, and marketing databases.
- Knowledge of digital marketing trends, search engine algorithms, and consumer behaviour.
- Ability to design and implement informative and motivational digital marketing campaigns.
- Self-motivated and Strong leadership skills