Job Description- Performance Marketing Executive
As a Performance Marketing Executive, you will leverage your expertise in digital advertising platforms to create, manage, and optimize performance marketing campaigns. Your focus will be on driving customer growth, improving campaign efficiency, and maximizing the return on marketing investment.
Key Responsibilities:
Campaign Strategy & Execution:
Develop and implement performance-driven digital marketing campaigns across various channels such as Google Ads, Facebook, Instagram, and programmatic platforms to drive user acquisition and engagement.
Optimization & Scaling:
Continuously monitor and optimize campaign performance, adjusting strategies to improve key metrics such as ROI, CPA, and conversion rates.
Data Analysis & Insights:
Analyze campaign performance using data from digital platforms, providing actionable insights and recommendations for improvement. Prepare detailed reports on key performance indicators and trends.
Collaboration with Teams:
Work closely with creative, product, and data teams to ensure that campaigns align with business objectives, target audience needs, and brand guidelines.
Budget Management:
Manage advertising budgets effectively to ensure campaigns are running cost-efficiently while achieving desired performance outcomes.
Market Trends & Competitor Analysis:
Stay informed about the latest trends in digital marketing and the competitive landscape, offering recommendations on optimizing strategies based on market shifts.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 2+ years of experience in performance marketing, with a strong background in digital platforms (Google Ads, Facebook Ads, etc.).
- Proven ability to create and optimize campaigns across multiple digital channels.
- Strong analytical skills with experience using tools like Google Analytics, Facebook Business Manager, etc.
- Knowledge of key performance metrics (CPA, ROAS, etc.) and a data-driven approach to campaign management.
- Ability to thrive in a fast-paced environment and meet tight deadlines.