What you will do:

• Define and manage brand positioning to increase brand power in collaboration with the central UAE marketing team.
• Develop advertising campaigns, media plans, contact strategy.
• Direct offline and digital media including website and social media strategy and development.
• Owned media such as point of sale, local special events for branches.
• Develop and pilot marketing efficiency monitoring.
• Manage and administrate all Electric Mobility marketing expenses.
• Definition and development of all Electric Mobility events for internal and external stakeholders, including media.
• Create and maintain an effective synergy between all internal departments and external parties including ad-hoc support to the relevant parties and sustain overall supervision of the team’s deliverables and other administrative activities.
• Leads marketing performance efficiency.
• Regularly review and analyze key performance indicators like return on investment conversion rates, and customer acquisition costs to assess the effectiveness of marketing strategies.
• Plan, execute, and measure marketing campaigns, adjusting strategies based on performance data to improve outcomes.
• Continuously seek and implement innovative marketing methods and technologies to enhance efficiency and effectiveness.
• Prepare comprehensive reports on marketing performance, detailing successes, challenges, and insights derived from various campaigns and initiatives.

Skills

Required Skills to be successful:

1.- Reporting, communication and presentation skills.

2.- Analytical and agile project management skills.

3.- Generalist marketing and customer relationship management automotive experience.

4.- Experience of digital-first marketing strategies.

About the Team:

• Reporting to the Retail Director and will work closely with the broader internal and external stakeholders. 

What equips you for the role:

• Bachelors or Masters Degree in Marketing.
• 10 years+ experience in brand, marketing, and product within the Automotive/ Mobility industry.
• Brand expert with experience in building brand equity particularly in new markets with new high value products.
• Previous experience in high-growth businesses and start-ups is highly preferable. 
• Experience delivering strategies with a high customer centric approach that are customer relationship driven and has developed effective customer relationship and community management programmes.
• Experience of digital-first marketing strategies.
• Experience with product planning, pricing, sales, advertising offline and online.