1.Responsible for the overall strategy development and implementation of the company's SMS marketing, including promotional notifications, user activation, event reminders, service notifications, etc.;

2.Planning and execution of SMS marketing campaigns, tracking the results and continuous optimization, to improve the user conversion rate and retention rate;

3.Combining with the user profiling and behavioral data, carry out user tiering, and formulate refined SMS push strategy;

4.Responsible for the content of the SMS content writing, auditing and 4.Responsible for SMS content writing, auditing and scheduling to ensure the content is compliant and effective;

5.Monitor key indicators such as SMS sending success rate, arrival rate, click rate, etc., analyze the data and generate analysis reports;

6.Collaborate with product, technology, customer service and other related departments to ensure the stability and efficiency of the SMS reach system;

7.Study the relevant laws and regulations of the SMS industry to ensure that the SMS operation is in line with the national laws and regulations and the platform specifications;

8.Continuously pay attention to the industry dynamics and excellent cases to explore new SMS operation models. Excellent cases, explore new SMS operation mode.

Skills

. Bachelor degree or above, majoring in marketing, e-commerce, advertising and media, computer and other related majors is preferred;

10.1 year or more experience in SMS operation or user operation, experience in e-commerce, Internet, finance and education industry is preferred;

11.Familiar with SMS platform, SMS channel, operator strategy, with experience in using SMS system;

12.Strong marketing planning ability and data analysis ability, can Adjust the strategy according to the data;

13.Good communication and coordination skills, strong sense of teamwork, high execution;

14.Familiar with SMS content compliance requirements, with a keen sense of risk identification;

15.Skilled in the use of Excel, data analysis tools (such as SQL, Looker Studio, etc.) is preferred.

Bonus points:

 Experience in using marketing automation platforms (e.g. Tencent Enterprise Point, Yunglian, Weimeng, Ucloud SMS platform, etc.);

 Experience in A/B testing, user segmentation and labeling operations;

 Familiar with multi-channel reach methods other than SMS (e.g. WeChat, App Push, email, etc.). etc.) outside of SMS.