Social Media Manager – BlueSky Studio

Salary: 6,000 AED

Experience Required: 1 year

BlueSky Studio is looking for a creative and detail-oriented Social Media Manager to manage our online presence and support our growing digital community. The ideal candidate has at least 1 year of hands-on experience in social media management and is confident running ads on both Instagram and TikTok.

Key Responsibilities:

• Develop and implement social media strategies to grow engagement and brand awareness
• Create, schedule, and publish content across Instagram, TikTok, and other platforms
• Set up, monitor, and optimize paid ad campaigns on Instagram and TikTok
• Analyze performance metrics and prepare reports to improve campaign results
• Work closely with the creative and marketing teams to maintain consistent branding
• Stay updated on the latest trends, tools, and platform changes
• Interact with followers and support community engagement

Ideal Candidate:

• At least 1 year of experience in social media management
• Strong understanding of Instagram & TikTok ads (targeting, budgeting, analytics)
• Creative mindset with strong content creation skills
• Good communication and time-management abilities

Skills

Essential Skills for a Social Media Marketing Manager

Content & Creativity

• Content creation (photo, video, reels, short-form content)
• Creative storytelling
• Copywriting and caption writing
• Basic graphic design (Canva, Photoshop, or similar tools)
• Trend awareness and trend adaptation

Strategy & Planning

• Social media strategy development
• Campaign planning and execution
• Understanding audience personas
• Competitor and market analysis
• Content calendar management

Platforms & Tools

• Proficiency in Instagram, TikTok, Facebook, LinkedIn, X, YouTube
• Social media scheduling tools (Hootsuite, Buffer, Later, etc.)
• Analytics tools (Meta Insights, TikTok Analytics, Google Analytics)
• Knowledge of paid ads (Meta Ads Manager, TikTok Ads)

Analytics & Optimization

• Performance tracking and reporting
• KPI setting and analysis
• A/B testing
• Data-driven decision-making

Communication & Collaboration

• Strong written and verbal communication
• Community management
• Influencer outreach and collaboration
• Team coordination and cross-department communication

Professional & Personal Skills

• Creativity and innovation
• Time management
• Multitasking
• Adaptability in a fast-paced environment
• Problem-solving
• Attention to detail