The Finance Manager- Commercial / RGM acts as a strategic finance advisor to Sales and Marketing functions, driving profitable growth through commercial analysis, pricing optimization, and revenue management. The role focuses on enhancing business performance through data-driven insights across pricing, promotions, trade investments, and product profitability. It requires strong analytical and collaboration skills to support decision-making, ensure financial control, and drive efficiency across Modern Trade, Traditional Trade, and Key Accounts.

Tactical

·  Partner with Sales and Marketing to deliver financial insights that support growth, profitability, and trade investment optimization.

·  Lead Revenue Growth Management (RGM) initiatives, including pricing strategy, pack-price architecture, and promotional effectiveness analysis.

·  Support annual business planning, target setting, and performance tracking from a financial perspective.

·  Provide recommendations to improve trade spend efficiency and enhance return on investment.

Operational (Core)

Conduct detailed promotion analysis, including:

·       Discount depth vs. frequency assessment

·       Net profit impact vs. revenue growth and investment return

·  Review and post PPA journals in coordination with Finance and Commercial teams.

·  Perform pricing and margin analysis to ensure price positioning aligns with profitability targets.

·  Carry out sales analysis (sell-in / sell-out) on a daily or weekly basis using EPOS and market data.

·  Monitor NPD (New Product Development) launches, tracking offtake performance, pricing consistency, and post-launch profitability.

·  Support BDA (Business Development Agreement) assessment and validation from a finance perspective

·  Coordinate with Sales teams to consolidate and validate market data, forecasts, and performance reports.

·  Provide regular dashboards and performance insights to management, highlighting risks, trends, and opportunities

Operational (General)

·  Support forecasting and monthly closing by reviewing trade spend accruals, claims, and adjustments.

·  Ensure accuracy and integrity of commercial data in financial systems.

·  Participate in process improvements and automation of reporting tools for sales and trade data.

Skills

·  Bachelor's degree in Finance, Accounting, or Business Administration.

·  Professional qualification (CA, ACCA, CPA, or CMA) preferred.

·  5-8 years of experience in commercial finance or business partnering within the Food & Beverage or FMCG sector.

·  Proven expertise in Revenue Growth Management, trade spend analytics, and pricing strategy.

·  Strong experience in data analysis, forecasting, and ERP/reporting tools (SAP, Power BI, or similar).

·  Strong commercial acumen, attention to detail, and problem-solving skills.

·  Excellent stakeholder management and communication abilities.