Key Responsibilities Strategy & Leadership: Develop and execute the comprehensive digital marketing strategy for both brands. Lead, mentor, and build a high-performing team of specialists covering performance marketing, CRM, SEO, and data analysis. Budget & Performance Ownership: Own the entire digital marketing budget, ensuring optimal allocation across channels and brands to maximize ROI (CPL, lead quality, brand lift). Establish KPIs and reporting frameworks to track performance against business goals. Social Media & Digital Identity: Architect and build our global social media presence from scratch for both brands. You will define our digital voice, drive innovative content strategies, and create a best-in-class digital identity that sets a new benchmark in our categories. Integrated Campaign Management: Collaborate with Brand, Creative, and Retail teams to design and execute seamless omnichannel campaigns, ensuring our digital efforts are perfectly integrated with offline activations, showroom experiences, and overall brand messaging. B2B Digital Engine:Oversee sophisticated lead generation and brand-building campaigns using Linked In, targeted content marketing, and Account-Based Marketing (ABM) tactics. Drive a robust B2B SEO strategy to establish brand authority and capture high intent traffic from architects, designers, and developers globally. B2C Digital Engine (New Premium Brand):Lead the digital strategy for the global brand launch, from pre-launch audience building to driving footfall for the retail launch. Direct full-funnel performance marketing campaigns across Meta (Instagram, Facebook), Pinterest, and Google (Search, Display) to generate leads and drive showroom visits. Mar Tech & Analytics: Oversee and optimize our marketing technology stack (CRM, analytics, automation tools) to ensure we have the insights and capabilities needed to win in our markets.

Experience: You have 8-10+ years of progressive experience in digital marketing, with at least 3 years in a leadership role managing a multi-disciplinary team. • Crucial Dual Expertise: You must have proven, hands-on experience in both B2B lead generation (ideally for a design or quality-led product) and B2C digital marketing for premium retail brands.
Must be able to implement data-driven storytelling and clear strategies to guide C-level decisions and drive business growth.