Reports to: Head of Growth / CMOType: Full-Time Seniority: Expert-Level (Top 1%) Role Overview We are looking for a high-performance Creative Strategist who understands how to create, analyze, and scale winning ad creatives for e-commerce brands on Meta (Facebook & Instagram). This is NOT a basic designer role. This is a performance + psychology + storytelling role. You will be responsible for identifying winning angles, building creative frameworks, directing editors, analyzing ad-level data, and producing high-converting concepts that scale to 6–7 figures per month. Key Responsibilities1. Creative Strategy & Ideation Develop breakthrough ad concepts based on psychology, competitors, and trends. Create angle sheets, hooks, scroll-stoppers, and storyboards for editors. Generate 10–20 creative concepts weekly across static, video, and UGC formats. Research top-performing ads using Meta Ad Library, Tik Tok Creative Center, and competitor stores. Predict trends before they happen—“see the wave before it forms.”2. Creative Briefing & Production Direction Write world-class briefs for editors, UGC creators, voiceover artists, and designers. Direct video editors to produce fast, punchy, high-retention ad creatives. Review drafts, give actionable feedback, and ensure every creative meets a performance standard.3. Data-Driven Creative Analysis Analyze ad performance at hook, slide, and retention level. Use metrics like CTR, CPC, Thumbstop %, Hook Rate, CPA, MER, AOV to guide iteration. Identify why an ad won—and why it died early. Build iteration plans (Version 1.1, 1.2, 1.3, etc.) to increase performance.4. Testing & Scaling Support Work closely with media buyers to support testing playbooks. Suggest new angles based on audience fatigue or product lifecycle. Understand how creatives behave across cold, warm, and retargeting funnels. Optimize creatives for 10+ countries and multiple languages if needed.5. Deep Customer & Market Understanding Study customer avatar, pain points, desires, emotional triggers. Analyze customer reviews, comments, and UGC to pull insights. Build offers, bundles, and storytelling angles based on real user psychology. Required Skills & Experience Creative Skills Strong understanding of direct response marketing. Expert at hooks, angles, emotional storytelling. Ability to think like a buyer, not a marketer. Skilled in creating creative frameworks and storyboards. Technical Skills Strong understanding of Meta ad mechanics. Can read ad dashboards and interpret data. Ability to run creative experiments. Strong command over UGC, static, GIF, and video variations. Soft Skills Fast execution, zero excuses. Obsessed with trends and optimization. Detail-oriented with a “performance-first” mindset. Communicates clearly with editors, buyers, and leadership. Problem-solving under pressure. Can manage multiple products and brands simultaneously. Tools Knowledge Meta Ads Manager Meta Ad Library Motion/Cap Cut/Premiere (not editing—just understanding) Google Sheets Notion Slack Tik Tok Creative Center & Pipiads (bonus) KPIs / Success Metrics Number of winning creatives per week Hook rate improvement over time Reduced CPA across campaigns Increased CTR and thumbstop ratio Weekly creative output Reduced creative fatigue Improved ROAS / MERCreative-driven revenue lift Traits of a TOP Creative Strategist (What We Look For)“Offer + Angle” obsessed Thinks in patterns, not randomness Can break down ads like a surgeon Has taste—premium creative instinct Knows how to sell through emotion, story, and demonstration Always learning from top advertisers Treats each ad as a “mini movie”Has entrepreneurial energy Moves fast, adapts fast, iterates even faster Why Join Us? Work with a world-class team scaling global e-commerce brands Room to lead and own the creative strategy department Fast-paced, high-growth environment Bonuses for hitting creative performance targets Opportunity to work on brands seen by millions worldwide