We are looking for a highly capable Marketing Manager to lead, structure, and scale our marketing function. This role will focus on building a disciplined, data-driven marketing operation with strong emphasis on App Marketing, digital performance, brand governance, and customer acquisition through multiple channels.

Role Purpose

The Marketing Manager will create and execute a unified marketing strategy that drives sustainable growth, strengthens the brand, and increases the adoption of the company’s mobile application. This role requires a balance of strategic leadership, operational control, and performance marketing expertise.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute an integrated marketing strategy aligned with company goals and brand positioning
• Lead and structure the office-based marketing team to ensure accountability and consistent performance
• Establish marketing processes, reporting frameworks, and quality standards
• Ensure all marketing activities comply with brand and communication guidelines

App Marketing & Digital Growth

• Own the full App Marketing lifecycle, including user acquisition, onboarding, engagement, and retention
• Manage campaigns across Google, social media, app stores, and paid digital platforms
• Drive App Store Optimization (ASO) to increase visibility and downloads
• Monitor and improve user journey, conversion rates, and in-app engagement

Performance Marketing

• Manage Google Ads, Meta Ads, TikTok Ads, and other paid platforms
• Continuously improve cost efficiency, traffic quality, and conversions
• Use Google Analytics, Firebase, CRM, and dashboards to track performance and guide decisions

Brand, Content & Social Media

• Oversee all social media platforms to ensure consistent brand messaging and professional content
• Manage content planning, creative direction, and campaign execution
• Maintain high standards of brand visibility, reputation, and engagement

Influencer & Partnership Marketing

• Identify, onboard, and manage influencers and digital partners
• Plan campaigns that support brand growth and app adoption

Lead Flow & Business Support

• Ensure marketing delivers a steady flow of relevant enquiries aligned with business targets
• Work closely with sales, customer service, and operations to improve conversion and customer experience

Budgeting & Reporting

• Manage the marketing budget and track ROI across all channels
• Provide regular performance reports and strategic recommendations to management

Skills

• Bachelor’s degree in Marketing, Business, or a related field

• Proven experience as a Marketing Manager or in a senior Digital Marketing role

• Strong background in App Marketing, performance marketing, and analytics

• Experience managing marketing teams, agencies, and campaigns across multiple channels

• Strong understanding of branding, digital platforms, customer journeys, and conversion funnels

• Previous experience in the fitness, wellness, sports, or health industry is highly preferred

• Ability to market fitness programs, memberships, training services, and digital platforms effectively

• Highly organized, data-driven, and commercially focused with a strong ROI mindset