We are seeking a highly skilled Digital Paid Media Specialist with strong expertise in DSP advertising, CPA performance networks, and programmatic campaign management. This role is ideal for someone who can build, optimize, and scale paid campaigns for products requiring strict advertising compliance, while driving measurable growth and acquisition.

You will lead end?to?end strategy and execution across programmatic DSPs and CPA?driven affiliate channels, ensuring optimal performance and maximum ROI.

Key Responsibilities

• ? DSP & Programmatic Campaign ManagementPlan, launch, and optimize campaigns across leading DSP platforms (display, video, native, CTV/OTT, DOOH).
• Build custom audience segments using behavioral, contextual, and demographic insights.
• Execute retargeting, advanced bidding strategies, and funnel?based acquisition campaigns.
• ? CPA & Performance Network ManagementManage CPA?based user acquisition campaigns through affiliate networks and direct publisher partnerships.
• Optimize partner performance, negotiate payouts, and maintain cost?efficient conversion flows.
• Monitor fraud, compliance, and traffic quality across all partners.
• ? Data, Insights & OptimizationContinuously optimize campaigns for conversion rate, CPL/CPA, ROI, and traffic quality.
• Conduct A/B testing on creatives, landing pages, targeting groups, and bidding models.
• Generate performance dashboards and insights using analytics and attribution tools.
• ? Cross?Functional CollaborationWork closely with marketing, product, and compliance teams to ensure campaign alignment.
• Coordinate with influencers and publishers to support compliant user acquisition efforts.
• Ensure all media buying activities adhere to platform restrictions and regulatory guidelines.

Skills

• Required Qualifications3+ years of experience in DSP advertising, programmatic buying, or CPA performance marketing.
• Strong command of DSP platforms (DV360, StackAdapt, Amobee, or similar).
• Proven track record managing CPA user acquisition and affiliate campaigns.
• Deep understanding of targeting, bidding, optimization, and attribution models.
• Proficiency in analytics tools (GA4, Looker Studio, DSP dashboards).
• Excellent communication, analytical, and project?management skills.

• Preferred QualificationsCertifications in Programmatic Advertising, Google Marketing Platform, or related fields.
• Experience managing campaigns for regulated or restricted?category products preferably
• Familiarity with GCC/UAE market dynamics and compliance guidelines.