Overview We are hiring a strategic growth leader to own and scale our personal brand and lead generation ecosystem.
This is not a social media manager role.
This position is responsible for turning content into consistent, qualified real estate leads.
You will manage freelancers, agencies, content direction, and growth strategy end-to-end.
Key Objective Build a structured content and marketing system that generates consistent high-quality real estate investor leads.
Core Responsibilities Growth & Lead Generation • Design and execute strategy to generate leads from social platforms • Build funnels, automations, and conversion systems • Manage paid ads and performance metrics including CPL, ROI, and conversions Content Strategy & Direction • Define positioning, messaging, and content pillars • Plan monthly content calendar • Review scripts, edits, and content performance • Guide creative direction (not primary editor) Content Production (Hands-On) • Shoot and edit short-form video content (approximately 10 videos per month) when required • Capture high-quality property, lifestyle, and personal brand content independently • Ensure quick turnaround for time-sensitive market opportunities • Maintain quality standards across filming, lighting, framing, and editing Team & Vendor Management • Lead freelancers, editors, and agencies • Ensure brand consistency and execution quality • Build scalable systems and workflows Platform Growth • Oversee short-form content output • Manage audience engagement and inbound enquiries • Identify trends and opportunities in the real estate market Field Presence • Attend shoots, events, and property visits • Capture and direct daily content opportunities Salary plus performance incentive linked to lead generation and revenue impact.
• Minimum 3–4 years in brand growth, digital marketing, or content-driven lead generation • Real estate industry experience required • Proven ability to generate leads from social media • Strong strategic thinking and ownership mindset • Experience managing freelancers or agencies • Proactive and execution-driven • Arabic preferred • Must have UAE driving licence and own car • Must work on-site daily (9am–6pm)