Job Description

Roles & Responsibilities

Amazon PPC Strategy & Campaign Management

• Plan, build, and manage Amazon advertising campaigns, including:

o Sponsored Products

o Sponsored Brands

o Sponsored Display

o Amazon DSP

• Develop full-funnel PPC strategies for product launches, ranking, scaling, and profitability

• Structure campaigns based on best practices (auto, manual, keyword match types, ASIN targeting)

• Manage daily budgets, bids, and placement adjustments

Keyword & ASIN Research

• Conduct in-depth keyword research using Amazon tools and third-party software

• Identify high-converting keywords, long-tail opportunities, and negative keywords

• Perform ASIN targeting and competitor analysis to capture market share

• Continuously refine keyword lists based on search term reports

Optimization & Performance Management

• Monitor campaign performance daily and optimize bids to meet ACOS, TACOS, and ROAS targets

• Improve CTR, CVR, and sales velocity through data-driven decisions

• Scale winning campaigns while controlling wasted spend

• Pause or restructure underperforming keywords, ads, and placements

Profitability & Financial Ownership

• Own net profitability, not just ACOS, ensuring advertising spend supports sustainable growth

• Track, analyze, and optimize:

o TACOS vs. organic sales lift

o Contribution margin at the SKU and account level

o Break-even ACOS per SKU based on product cost structure

• Align PPC strategy with COGS, Amazon fees, pricing, promotions, and inventory planning

• Adjust bids and budgets to prevent over-advertising, margin erosion, and stock-out-driven spend loss

Reporting & Data Analysis

• Track and analyze key metrics including:

o ACOS, TACOS, ROAS

o CTR, CPC, CVR

o Sales, impressions, and ad-attributed revenue

• Prepare weekly and monthly performance reports with clear insights and recommendations

• Use data to forecast spend, sales, and growth opportunities

Product Launch & Ranking Support

• Create launch-focused PPC strategies to maximize visibility and early sales

• Support keyword ranking improvements through aggressive but controlled ad strategies

• Coordinate PPC efforts with promotions, coupons, and deal campaigns

Collaboration & Communication

• Work closely with:

o Amazon SEO / listing optimization teams

o Brand managers or account managers

o Creative teams (for Sponsored Brand ads)

• Provide clear explanations of PPC performance and strategy to non-technical stakeholders

  
  

Desired Candidate Profile

Required Skills & Qualifications

Technical & Platform Skills

• 3+ years of hands-on experience managing Amazon PPC campaigns

• Strong knowledge of Amazon Seller Central and/or Vendor Central

• Expertise in Sponsored Products, Sponsored Brands, and Sponsored Display

• Advanced understanding of Amazon bidding strategies and placement modifiers

Analytical Skills

• Strong analytical mindset with ability to interpret large data sets

• Proficiency in Excel or Google Sheets (pivot tables, formulas)

• Experience using PPC tools such as:

o Helium 10

Strategic & Business Skills

• Proven ability to balance growth and profitability

• Experience managing ad budgets ranging from small to high spend levels

• Strong understanding of eCommerce metrics and consumer behavior on Amazon

• Ability to prioritize tasks in a fast-paced environment

Communication & Work Ethic

• Excellent written and verbal communication skills

• Ability to explain complex PPC data in simple terms

• Highly organized, detail-oriented, and self-motivated

• Comfortable working independently or within a team

Preferred Qualifications

• Experience managing PPC for multiple brands or large catalogs

• Experience with international Amazon marketplaces (UK, EU, CA, AU, etc.)

• Knowledge of Amazon SEO and listing optimization

• Experience with product launches and brand scaling on Amazon

• Amazon Advertising certification (a plus)