Job Description
Roles & Responsibilities
The Chief Financial Officer (CFO) is a key member of the executive leadership team, responsible for
overseeing the financial strategy, planning, and operations of Legend Holding Group and its diverse
business units. The CFO will ensure financial stability, drive sustainable growth, and maintain strong
relationships with stakeholders, including financial institutions, investors, and the board of directors.
The role demands strategic oversight of financial activities across multi-brand car trading, rent-a-car
services, new car dealerships, and after-sales service centres, ensuring alignment with the group’s
mission and objectives.
Key Result Areas (KRAs):
The CFO’s performance will be evaluated based on the following Key Result Areas, aligned with
organizational KPIs and tailored to the group’s diverse automotive operations:
Financial Performance and Growth:
o Objective: Achieve agreed % year-on-year increase in group-wide revenue and
profitability across multi-brand car trading, rent-a-car, dealerships, and after-sales
service centres.
o KPI: Revenue growth, EBITDA margin, and return on investment (ROI) for each
business unit.
o Timeline: Quarterly review with monthly progress assessments.
o Measurement: Consolidated financial reports and divisional performance
dashboards.
Desired Candidate Profile
Education: Master’s degree in Finance, Accounting, Business Administration, or a related
field. Professional certifications such as CPA, CFA, or ACCA are highly preferred.
least 5 years in a senior role (CFO or equivalent) in a multi-business or holding company
environment, preferably in the automotive industry.
trading, rental services, dealership operations, and after-sales services.
o Exceptional financial acumen and strategic thinking.
o Proven ability to manage complex financial operations across diverse business units.
o Strong negotiation and relationship-building skills with financial institutions and
stakeholders.
o Proficiency in financial software, ERP systems, and data analytics tools.
o Excellent communication and leadership skills to influence and align diverse teams.
Commitment to sustainability and ethical business practices.