Job Description

Roles & Responsibilities

• Develop, plan, and implement comprehensive digital marketing strategies to support lead generation and brand awareness objectives.

• Collaborate with media agencies and internal stakeholders to launch and optimize online advertising campaigns across SEM, social media, display networks, and other digital channels.

• Evaluate marketing campaign performance and ensure the effective use of channels, tools, and media for maximum ROI.

• Prepare and present monthly marketing performance reports, highlighting campaign effectiveness and return on investment.

• Monitor and manage the lead lifecycle through the MIS/CRM system and coordinate with commercial teams to ensure timely lead follow-up.

• Update and maintain the company website, ensuring content accuracy, campaign alignment, and adherence to SEO best practices.

• Conduct market research to identify emerging opportunities, industry trends, customer behavior, and competitor activities.

• Develop and execute marketing campaigns across multiple online and offline channels.

• Create engaging content and marketing copy for digital platforms, websites, email campaigns, brochures, and promotional materials.

• Measure campaign performance using analytics tools and recommend improvements based on data-driven insights.

• Work closely with internal departments to align marketing initiatives with business objectives and annual marketing plans.

Desired Candidate Profile

• Bachelor's Degree in Marketing, Digital Media, Communications, Business Administration, or in a related field.

• 3–7 years of proven experience in digital marketing, marketing communications, or a similar role.

• Strong knowledge of Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO, SEM, and digital marketing best practices.

• Hands-on experience with Google Analytics, Google Search Console, Meta Insights, and other marketing analytics platforms.

• Familiarity with CRM systems, marketing automation tools, and website CMS platforms.

• Excellent written and verbal communication skills with strong content creation and copywriting abilities.

• Strong analytical mindset with the ability to interpret data and generate actionable insights.

• Excellent organizational, project management, and reporting skills.

• Ability to manage multiple campaigns simultaneously and work effectively in a fast-paced environment.