PDL Coffee Co. is looking for a creative, strategic, and highly organized Social Media Strategist & Content Planner to join our growing team. If you're passionate about specialty coffee, storytelling, and building engaging digital communities, we'd love to hear from you.
Key Responsibilities Develop and execute comprehensive social media strategies aligned with the company's marketing objectives. Create and manage monthly content calendars across all social media platforms. Plan campaigns, promotions, product launches, and seasonal content. Collaborate with the marketing, operations, and creative teams to produce engaging content. Write compelling captions and ensure brand consistency across all channels. Monitor social media performance, analyze insights, and prepare monthly reports with actionable recommendations. Stay up to date with social media trends, emerging platforms, and industry best practices. Coordinate photo and video shoots, ensuring high-quality visual content. Engage with our online community by responding to comments, messages, and customer inquiries in a timely and professional manner. Work closely with influencers, content creators, and brand partners to increase brand awareness. Support the development of paid social media campaigns and monitor their performance.
Requirements Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Minimum 2–4 years of experience in social media strategy, content planning, or digital marketing. Strong understanding of Instagram, Tik Tok, Linked In, Facebook, and emerging social media platforms. Excellent copywriting and communication skills in English. Arabic is an advantage. Experience using social media scheduling and analytics tools. Strong organizational and project management skills. Creative mindset with an eye for photography, videography, and visual storytelling. Experience in the F&B, hospitality, lifestyle, or specialty coffee industry is highly preferred. Ready to join immediately