Role Description This part-time Marketing Specialist role is hybrid, based in Dubai with flexibility for some work-from-home arrangements. The Marketing Specialist will support the planning and execution of marketing campaigns that promote The UAE Times’ content, services, and brand. Day-to-day responsibilities include conducting market research, assisting with marketing strategy development, coordinating sales and promotional activities, and supporting customer engagement initiatives. The role involves drafting marketing copy for digital channels, monitoring campaign performance, and collaborating with editorial and social media teams to ensure consistent messaging. The Marketing Specialist will also help manage audience feedback, contribute ideas to grow readership, and maintain accurate marketing documentation and reports. Qualifications Strong Communication skills, including clear written and verbal communication and the ability to adapt messages to different audiences. Ability to conduct Market Research, analyze audience behavior, and interpret trends to inform marketing decisions. Experience with Sales support activities, such as coordinating promotions, assisting with partnership outreach, or responding to advertiser inquiries. Knowledge of Marketing Strategy, including campaign planning, basic performance metrics, and content promotion best practices. Proficient Customer Service skills, with a focus on responsiveness, empathy, and maintaining positive audience and client relationships. Familiarity with digital marketing tools and social media platforms (e.g., Instagram, X, Linked In, email marketing tools) is beneficial. Strong organizational and time-management abilities, with the capacity to handle multiple tasks in a part-time hybrid environment. Relevant education in Marketing, Communications, Business, or a related field, or equivalent practical experience. Prior experience in media, publishing, or online content platforms in the UAE or GCC region is an advantage.