Job Description

Roles & Responsibilities

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies focused on lead generation, brand visibility, and conversion for the manufacturing sector.

• Manage B2B digital campaigns across multiple platforms (LinkedIn, Google Ads, industry-specific forums) to generate qualified leads and drive traffic to the website.

• Optimize the website for SEO, ensuring content is aligned with manufacturing-related search terms, product categories, and services to drive organic traffic from search engines.

• Develop and execute PPC campaigns (Google Ads, Bing, LinkedIn) focused on B2B audience targeting, driving conversions for inquiries, RFPs, and product demos.

• Leverage content marketing (case studies, white papers, technical blogs, product specifications) to educate potential clients on the benefits and applications of our manufacturing solutions.

• Manage and maintain social media channels, including LinkedIn, Twitter, and industry-specific platforms, to engage with industry professionals and generate interest in our products.

• Collaborate with the sales team to align digital marketing efforts with their goals, ensuring that lead generation and nurturing efforts translate into sales.

• Analyze and report on digital marketing performance, tracking key metrics like lead volume, cost per lead, conversion rates, and customer acquisition cost to optimize strategies.

• Create and manage email marketing campaigns to nurture leads and promote product launches, events, or company news to existing and potential clients.

• Stay updated with industry trends, competitor activities, and digital marketing innovations within the manufacturing and industrial sectors.

• Optimize landing pages and lead capture forms to improve conversion rates and overall user experience for prospects.

• Work with cross-functional teams to ensure all digital content and collateral are consistent with brand guidelines and industry standards.

Desired Candidate Profile

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• 3+ years of experience in digital marketing, preferably within the manufacturing or B2B sectors.

• Proven experience in B2B marketing strategies, including lead generation, SEO and social media marketing.

• Strong understanding of industrial SEO and ability to tailor content for manufacturing-related searches and technical specifications.

• Experience in Google Ads, LinkedIn Ads, and other paid media platforms, with a focus on driving high-quality B2B leads.

• Strong understanding of the manufacturing sales funnel and how digital marketing strategies can drive inquiries, requests for proposals (RFPs), and partnerships.

• Familiarity with CRM tools and marketing automation platforms.

• Experience in creating and optimizing landing pages, email campaigns, and sales funnels to nurture long-term customer relationships.

• Strong written and verbal communication skills, including the ability to create compelling content that resonates with B2B buyers in the manufacturing industry.

• Knowledge of industry-specific tools such as product data management systems, CAD software integration, and manufacturing operations.

• Fluency in English is required; knowledge of Arabic is a plus, especially for local market engagement.

Preferred Qualifications:

• Experience in the UAE manufacturing market or familiarity with the GCC region’s manufacturing landscape.

• Certification in Google Ads, LinkedIn Marketing Solutions, or other relevant digital marketing certifications.

• Experience in e-commerce platforms for manufacturing or industrial products, especially those targeting wholesale or bulk purchasing.

• A technical or engineering background is a plus, as it will help in understanding product specifications and communicating value propositions to technical decision-makers.