Job Description

Roles & Responsibilities

• Develop and implement social media marketing strategies and campaigns.
• Manage and grow social media accounts, including creating and curating content.
• Monitor and analyze social media metrics and provide reports on performance.
• Stay up-to-date with social media trends and best practices.
• Collaborate with cross-functional teams to ensure brand consistency across all social media channels.
• Engage with followers and respond to comments and messages in a timely manner.
• Identify and engage with influencers and brand advocates to drive brand awareness.
• Assist in the planning and execution of social media advertising campaigns.
• Track and monitor competitors' social media strategies and activities.
• Provide recommendations for improving social media presence and engagement.

Desired Candidate Profile

• A bachelor's degree in marketing, communications, or a related field.
• At least 2-3 years of experience in social media marketing, preferably in a B2C environment.
• Proven track record of managing successful social media campaigns and growing online communities.
• Strong knowledge of social media platforms, tools, and best practices.
• Expertise in social media analytics and reporting.
• Excellent written and verbal communication skills.
• Creative thinking and ability to generate innovative ideas for social media content.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Attention to detail and strong organizational skills.
• Passion for social media and staying up-to-date with the latest trends and developments.