The Assistant Marketing Manager will support the planning, execution, and evaluation of marketing initiatives across the Group's business verticals, including commodities, real estate, and other strategic ventures. The role requires a creative and analytical marketing professional who can manage campaigns, coordinate with internal teams and external agencies, strengthen brand visibility, and contribute to business growth through effective marketing strategies.

Desired Candidate Profile

Marketing Strategy & Campaigns

• Assist in developing and executing integrated marketing plans aligned with business objectives.

• Plan and coordinate online and offline marketing campaigns across multiple business units.

• Monitor campaign performance and recommend improvements based on data and market insights.

• Support new products, service, and business launches with targeted marketing initiatives.

Brand Management

• Ensure consistent brand identity across all marketing and communication materials.

• Coordinate the development of brochures, presentations, advertisements, and promotional materials.

• Work closely with designers, content creators, photographers, and videographers to produce engaging marketing assets.

Digital Marketing

• Support the management of company websites and social media platforms.

• Coordinate digital campaigns including SEO, SEM, email marketing, and paid advertising.

• Monitor website traffic, social media engagement, and digital campaign performance.

• Prepare regular reports highlighting key marketing metrics and ROI.

Content & Communication

• Assist in creating marketing content including articles, newsletters, social media posts, press releases, and corporate communications.

• Coordinate with internal stakeholders to gather content and success stories.

• Ensure all marketing content aligns with the company's brand guidelines.

Events & Corporate Activities

• Coordinate exhibitions, conferences, networking events, product launches, and corporate events.

• Liaise with vendors, agencies, and event organizers.

• Support sponsorship activities and promotional partnerships.

Market Research

• Conduct market research to identify industry trends, customer behavior, and competitor activities.

• Analyze customer feedback and marketing performance data.

• Present insights and recommendations to management.

Vendor & Agency Management

• Coordinate with advertising agencies, printers, digital marketing partners, and media vendors.

• Monitor project timelines, deliverables, and quality standards.

• Ensure marketing activities are delivered within approved budgets.

Cross Functional Collaboration

• Work closely with Sales, HR, Operations, Business Development, and senior management to support marketing requirements.

• Assist in employer branding initiatives and recruitment marketing campaigns in coordination with the HR team.

REQUIREMENTS

• 4 to 7 years of experience in marketing, brand management, or digital marketing.

• Experience in diversified business groups, real estate, financial services, commodities, or luxury brands will be preferred.

• UAE experience is highly desirable.

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.

• Master's degree or professional marketing certification is an advantage.

• Strong understanding of digital marketing and social media platforms.

• Experience with Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, and marketing automation tools.

• Knowledge of SEO, SEM, email marketing, and paid advertising.

• Experience using Canva, Adobe Creative Suite, or similar design tools is an advantage.

• Strong project management and organizational skills.

• Excellent written and verbal communication skills.

• Ability to manage multiple projects simultaneously.

• Strong analytical and reporting skills.

• Creative thinking with attention to detail.

• Proficiency in Microsoft Office applications including Excel and PowerPoint.