Client Ecommerce Brand
Role Overview We are looking for a data-driven PPC Specialist to own our paid acquisition across the GCC. You will manage full-funnel ad campaigns across Google, Meta, and Tik Tok, using your native Arabic skills to craft high-converting, localized messaging for regional markets (UAE & KSA).
Key Responsibilities
Campaign Management: Build, monitor, and scale campaigns on Google Ads (Search, Shopping, PMax), Meta Ads, Tik Tok, and regional marketplaces (Amazon/Noon). Localization: Write and optimize compelling ad copy and landing page content in Modern Standard Arabic (MSA) and GCC dialects. Optimization: Track daily ROAS, CPA, and CVR. Run structured A/B tests on ad creatives, bidding strategies, and audiences. Technical Setup: Maintain Google Merchant Center feeds, GA4 tracking, GTM, and conversion pixels. Collaboration: Partner with graphic design and e-commerce teams to align visual ad assets with promotional calendars (Ramadan, White Friday, Payday sales).
Requirements
3+ years managing performance marketing for an E-commerce/D2C brand. Fluent/Native Arabic (written and spoken) + Business English. Strong hands-on experience with Google Ads, Meta Ads Manager, and Tik Tok Ads. Proficiency in GA4, Google Tag Manager, and product feed management. Proven track record of running successful campaigns targeting KSA and UAE.