About The Role

We're looking for a strategic thinker who can transform market insights into powerful brand narratives. You'll lead positioning work for global clients, working across our 10-office network to create brands that compete at the highest level.

Responsibilities

Lead brand strategy projects from research to implementation Develop positioning frameworks and brand architectures Conduct competitive analysis and market research Present strategic recommendations to C-level clients Mentor junior strategists and collaborate cross-functionally Define brand voice, messaging, and communication guidelines Partner with creative teams to ensure strategic alignment Track brand performance and optimize strategy over time

Requirements

7+ years of brand strategy experience in agency or consultancy Proven track record of successful brand launches and repositioning Deep understanding of consumer behavior and market dynamics Excellent presentation and stakeholder management skills Experience working with global or regional brands Strong analytical and research capabilities Bachelor's degree in Marketing, Business, or related field Fluency in English (Arabic is a plus)

Nice to Have

MBA or advanced degree in related field Experience in Middle East or emerging markets Published thought leadership or speaking experience Proficiency in brand tracking and analytics tools

The Team

You'll join our Brand Creation team, working alongside strategists, designers, and researchers across Dubai, Riyadh, Cairo, and beyond. We're a collaborative, high-performing team that values both independent thinking and collective excellence.