Marketing Manager | Luxury Media & Lifestyle | Print · Digital · Brand Strategy
About:A senior marketing role within a luxury media group operating at the intersection of editorial excellence and curated retail — a brand with over 15 years of history, distributed across 20 international markets, covering classic menswear, fine watchmaking, travel and the gentleman's arts. The position oversees the full-funnel marketing strategy across owned, earned and paid channels — from subscriber acquisition to campaign activity tied to a bi-monthly editorial cycle. Working within an independent, editorially-driven organisation means every decision is made with precision: no wasted spend, no off-brand move. The scope covers digital marketing across Instagram, Tik Tok and You Tube, email automation and CRM, and close collaboration with editorial and commercial teams to ensure brand integrity across every touchpoint — from a newsletter subject line to a paid social creative. The core challenge is marketing a luxury product to a highly discerning, global audience: readers and customers who expect as much from brand communication as they do from the publication itself.
Core Areas Brand strategy · Digital marketing · Email automation & CRM · Social media · Subscriber growth · Campaign management · Luxury brand positioning · International markets
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