This newly created leadership position will define and deliver a long-term digital transformation strategy, bringing together customer experience, employee experience, digital operations, product, data and AI under a single vision. Client Details One of the region's fastest-growing hospitality and consumer-facing groups, recognised for its ambitious growth and premium customer experience. Description * Develop and execute an enterprise-wide digital transformation roadmap aligned to business objectives. * Lead cross-functional initiatives spanning customer experience, product, loyalty, CRM, data, AI and digital operations. * Create a connected, frictionless customer journey that elevates engagement and service delivery. * Act as the central point of ownership across internal teams, technology partners and external vendors. * Design and launch innovative membership and loyalty propositions focused on experience, convenience and exclusivity. Job Offer * Opportunity to shape and lead a business-critical transformation agenda from the ground up. * Significant executive visibility and influence within a high-growth organisation.

* Proven track record leading large-scale digital transformation programmes within consumer-focused organisations. * Strong experience across product management, customer experience, CRM, loyalty, data and digital strategy. * Demonstrated ability to influence engineering and technology teams without being a hands-on technical specialist. * Experience operating in fast-paced, entrepreneurial environments with a build-from-scratch mindset. * Background within digitally advanced retail, e-commerce, luxury or hospitality businesses would be highly advantageous.