Job Description
Strategic Leadership & Vision
Support the end-to-end product strategy across e& money consumer and merchant offerings by ensuring alignment with group-level priorities and growth objectives.
Execute the strategy of the Group Fintech Center of Excellence from payments product perspectives, driving unified product frameworks, reusable modules, and consistent go-to-market models across markets.
Create fintech opportunities (e.g., embedded finance, cross-border payments, open API marketplaces) into viable, scalable product solutions.
Product Development & Innovation
Lead product-aligned squads across App, CVM, Payments, and Embedded Finance to deliver modular, scalable, and high-performing products.
Champion a fintech-as-a-service product model by developing APIs, SDKs, and embedded capabilities for internal and external partners.
Execute monetization strategies through product bundling, platform reuse, and speed-to-market execution.
Market Expansion & Localization
Lead the international
Responsibilities
Strategic Leadership & Vision
Support the end-to-end product strategy across e& money consumer and merchant offerings by ensuring alignment with group-level priorities and growth objectives. Execute the strategy of the Group Fintech Center of Excellence from payments product perspectives, driving unified product frameworks, reusable modules, and consistent go-to-market models across markets. Create fintech opportunities (e.g., embedded finance, cross-border payments, open API marketplaces) into viable, scalable product solutions.
Product Development & Innovation
Lead product-aligned squads across App, CVM, Payments, and Embedded Finance to deliver modular, scalable, and high-performing products. Champion a fintech-as-a-service product model by developing APIs, SDKs, and embedded capabilities for internal and external partners. Execute monetization strategies through product bundling, platform reuse, and speed-to-market execution.
Market Expansion & Localization
Lead the international rollout of e& money products, ensuring they meet the unique regulatory, cultural, and customer needs of each market. Partner with OpCo leadership to adapt product design, pricing, and go-to-market strategies for local competitiveness. Identify and launch new product verticals tailored to high-growth international markets, enhancing customer value and brand presence. Establish a global-to-local product governance model to maintain innovation speed while ensuring market compliance and operational readiness.
Performance Management
Define and track KPIs such as app downloads, active users, transaction volumes by product/channel, revenue, EBITDA, and merchant/agent performance. Continuously refine product-market fit using user research, behavioral analytics, and Voice of Customer (VOC) insights. Conduct market and competitive intelligence to inform roadmap prioritization and product positioning.
Stakeholder Engagement & Communication
Serve as a product advisor to the senior leadership teams across e& money, Finco, and OpCos. Build and maintain strategic partnerships with financial institutions, technology providers, and ecosystem players to accelerate product adoption and growth. Represent the product organization internally and externally, promoting innovation, market relevance, and customer value. Partner with the Head of Experience to deliver seamless, conversion-optimized user journeys across all platforms. Embed customer-centric design principles into all product development cycles.
Team Development & Organizational Leadership
Lead and mentor a high-performance, multi-country product organization with teams in Egypt, Pakistan, UAE, and other markets. Implement a product talent strategy, ensuring succession planning, career development, and capability building. Foster a culture of accountability, speed, and innovation while ensuring alignment with corporate goals
Qualifications
Bachelor’s Degree in Computer Science or Business Management or related fields
12+ years of financial product development or leadership experience in fintech, financial services, banks or tech domains