Role Description We are seeking a creative, organised, and digitally focused Social Media Specialist to support the development and execution of social media activities across relevant platforms. The role will contribute to brand awareness, audience engagement, content distribution, and the achievement of broader marketing objectives. Key responsibilities include creating, scheduling, publishing, and managing social media content across multiple platforms. The Social Media Specialist will support content calendars, campaign coordination, community engagement, and day-to-day social media activities while ensuring all content aligns with brand guidelines and communication objectives. The role will monitor social media conversations, audience interactions, trends, and competitor activities to identify relevant content opportunities and improve engagement. The Social Media Specialist will also track key performance metrics, prepare social media reports, and use data insights to support content and campaign optimisation. The role will collaborate with marketing, creative, design, product, and external partners to develop engaging social media content, promotional campaigns, and digital communications. The successful candidate will stay informed about emerging social platforms, content formats, and audience behaviours while contributing to a consistent and engaging online brand presence. Qualifications Diploma, degree, or relevant qualification in Marketing, Communications, Digital Marketing, Media, Business, or a related discipline. Strong understanding of social media platforms, content creation, digital communication, and audience engagement. Excellent writing, editing, proofreading, and communication skills. Creative mindset with the ability to develop engaging and visually appealing social media content. Ability to create and manage social media content calendars and publishing schedules. Good understanding of organic social media strategies, community management, and audience growth. Familiarity with social media analytics, performance metrics, and reporting tools. Knowledge of paid social media advertising is desirable. Familiarity with content creation, graphic design, video editing, and social media scheduling tools is an advantage. Strong organisational and time management skills with excellent attention to detail. Ability to manage multiple content tasks, campaigns, and deadlines effectively. Strong collaboration and interpersonal skills with the ability to work across creative and marketing teams. Proactive, adaptable, and trend-aware approach to social media and digital communications.