Our client, a premier creative agency specializing in transformative digital marketing and branding solutions, is on the lookout for an experienced Media Buyer. This pivotal role demands a professional with deep expertise in Google and Meta advertising platforms, coupled with a comprehensive understanding of analytics tools to evaluate ad performance rigorously.
The successful candidate will excel in A/B testing, adeptly manage budgets, and target campaigns for optimal results. With a keen eye for exploring additional advertising channels and a solid background in B2C marketing strategies, this role requires managing a significant monthly ad spend, aiming to maximize ROI across all campaigns.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Platform Expertise: Manage and optimize ad campaigns on Google and Meta, ensuring alignment with the agency’s strategic goals.
Analytics Proficiency: Utilize analytics tools to monitor ad performance, making data-driven decisions for optimization.
Ad Optimization: Conduct A/B testing to refine ad strategies, pivoting based on performance insights for improved results.
Budget Management: Oversee ad spend, ensuring efficient allocation of budget across campaigns to meet and exceed objectives.
Channel Expansion: Explore and leverage additional ad channels to broaden reach and enhance campaign effectiveness.
B2C Focused Campaigns: Tailor advertising strategies to resonate with B2C audiences, driving engagement and conversions.
What Success Looks Like:
Successful execution of ad campaigns that significantly enhance brand visibility and conversion rates.
Efficient budget allocation that maximizes ROI across all advertising efforts.
Innovative use of multiple advertising channels to establish a comprehensive and impactful digital presence.
Qualifications:
Proven experience as a Paid Media Buyer, with expertise in Google and Meta advertising platforms.
Familiarity with a wide range of analytics tools and the ability to derive actionable insights from data.
Experience in A/B testing, ad pivoting, budgeting, and targeting.
Broad knowledge of various advertising channels, with B2C campaign experience.
Managed a minimum of $5K monthly ad spend, demonstrating capability in financial and campaign management.
Application Process:
To be considered for this role these steps need to be followed:
If you're driven by results and have a passion for leveraging digital platforms to craft compelling narratives, we encourage you to apply. Join us in our mission to redefine digital marketing and create a lasting impact for our clients.
Application Process:To be considered for this role these steps need to be followed:
Fill in the application form
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