Position Overview: We are looking for a skilled Digital Marketing Manager with a proven track record in lead generation and marketing automation. The ideal candidate will have at least 5 years of experience in digital marketing, with a focus on driving business growth and maximizing ROI through strategic digital initiatives.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, generate leads, and increase customer engagement.
- Manage all aspects of digital marketing campaigns, including SEO/SEM, email marketing, social media, content marketing, and PPC advertising.
- Utilize marketing automation tools to streamline processes, nurture leads, and optimize campaign performance.
- Analyze campaign data and metrics to track performance, identify areas for improvement, and make data-driven decisions.
- Collaborate with cross-functional teams, including Sales, Product Development, and Creative, to align marketing efforts with business objectives.
- Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
Bachelor's degree in Marketing, Communications, or related field.Minimum of 3 years of experience in digital marketing, with a focus on lead generation and marketing automation.Proven track record of successfully managing digital marketing campaigns and driving measurable results.Expertise in marketing automation platforms such as HubSpot, Marketo, or Pardot.Strong analytical skills with the ability to interpret data and generate actionable insights.Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.Creative thinker with a passion for innovation and continuous improvement.Experience in the manufacturing industry is a plus.