1. Responsible for creating monthly social media content calendars tailored for platforms such as Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube.
2. Manage the posting schedule across all social media platforms.
3. Conduct social media reporting to evaluate the performance of digital marketing campaigns using tools like Google Analytics and Facebook Insights.
4. Provide support in implementing SEO and Google AdWords strategies to enhance online visibility.
5. Compile and analyze e-commerce data for reporting purposes.
6. Create compelling product names and descriptions for the e-commerce website.
7. Develop engaging content for the corporate website, including blog posts, project descriptions, and information on new services.
8. Coordinate and manage events, including new branch openings, ensuring smooth execution.
9. Facilitate influencer marketing efforts by negotiating deals with influencers and coordinating photo or video shoots.
10. Lead campaign ideation and coordination, including the planning and execution of product launch campaigns.
11. Develop and coordinate marketing strategies to drive brand growth and engagement.
12. Ensure consistent brand positioning across digital platforms and physical stores.
13. Coordinate photography sessions with photographers and stylists as needed.
14. Manage videography projects for product shoots, promotional campaigns, and other initiatives.
15. Oversee store branding initiatives and supervise installations for effective brand representation.
16. Develop and implement initiatives to enhance brand awareness.
17. Conduct market research and competitor analysis to inform marketing strategies.
18. Execute email marketing campaigns and newsletters to engage with customers.
19. Coordinate SMS and WhatsApp marketing campaigns to reach target audiences effectively.
20. Ideate and coordinate membership/loyalty programs to enhance customer retention.
21. Coordinate the creation of promotional materials such as brochures, catalogs, invitations, banners, flags, and product packaging.
22. Report on technology enhancements related to design and B2B applications.
23. Create engaging reels and stories for Instagram and Facebook platforms.
24. Perform video editing tasks to produce high-quality content for marketing purposes.
25. Source advertising opportunities on television and radio platforms where applicable.
26. Manage point-of-display materials and in-store branding initiatives to enhance brand visibility.
27. Organize events and source event opportunities throughout the year while ensuring cost-effectiveness.
28. Forge alliances with relevant companies to expand brand reach and collaborations.
29. Explore opportunities for media buying to maximize advertising reach and effectiveness.
Proven experience as marketing executive or similar roleGood understanding of market research techniques, data analysis and statistics methodsThorough knowledge of strategic planning principles and marketing best practicesProficient in MS Office and marketing software (e.g. CRM)Familiarity with social media and web analytics (e.g. WebTrends)Excellent communication and people skillsStrong organizational and time-management abilitiesCreativity and commercial awarenessBSc/BA in marketing, business administration or relevant discipline