We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

What does a Brand Manager do?

Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you.

Ultimately, you’ll help us improve our company’s reputation and drive growth.

Responsibilities

• Analyze brand positioning and consumer insightsShape and communicate our vision and missionTranslate brand elements into plans and go-to-market strategiesManage a team of marketing people working on brand initiativesLead creative development to motivate the target audience to “take action”Establish performance specifications, cost and price parameters, market applications and sales estimatesMeasure and report performance of all marketing campaigns, and assess ROI and KPIsMonitor market trends, research consumer markets and competitors’ activitiesOversee new and ongoing marketing and advertising activitiesMonitor product distribution and consumer reactionsDevise innovative growth strategiesAlign the company around the brand’s direction, choices and tactics

Skills

Requirements and skills

• Proven working experience as Brand Manager or Associate Brand ManagerProven ability to develop brand and marketing strategies and communicate recommendations to executivesExperience in identifying target audiences and devising effective campaignsExcellent understanding of the full marketing mixStrong analytical skills partnered with a creative mindData-driven thinking and an affinity for numbersOutstanding communication skillsUp-to-date with latest trends and marketing best practicesDegree in marketing or a related field