Job Title: Marketing Manager – Clinics Location: Abu Dhabi, UAE (On-site) Reports To: General Manager Job Summary We are seeking a highly driven and creative Marketing Manager to lead and manage all marketing activities for our clinics in Abu Dhabi. This role requires full ownership of the clinics’ marketing strategy, digital presence, patient acquisition, and brand visibility. The Marketing Manager will oversee social media, websites, PR, paid media, content creation, and video production, while managing internal teams and external agencies to ensure high-quality, consistent, and results-driven marketing output. Key Responsibilities Marketing Strategy & Brand Management Develop and execute comprehensive marketing strategies for all clinics Ensure consistent branding, messaging, and positioning across all platforms Plan and manage annual and monthly marketing calendars aligned with clinic goals Digital Marketing & Online Presence Oversee clinic websites, including content updates, landing pages, SEO, and user experience Manage all social media platforms (Instagram, Facebook, Tik Tok, You Tube, etc.) Ensure content is engaging, compliant, and aligned with brand guidelines Monitor performance and optimize digital channels for growth and lead generation Content Creation & Media Production Plan, schedule, and supervise photo and video shoots Coordinate with doctors, staff, and media teams for content creation Review and approve all marketing content (videos, reels, posts, ads, graphics, copy) Ensure timely delivery of high-quality content Paid Media & Performance Marketing Manage media buyers responsible for paid advertising (Meta, Google, You Tube, etc.) Oversee ad creatives, budgets, targeting, and campaign performance Track and optimize KPIs such as leads, bookings, CPL, and ROIContinuously improve campaign effectiveness and patient acquisition funnels Team & Vendor Management Manage and coordinate:Social media handlers Media buyers Designers, videographers, editors External agencies and freelancers Set clear KPIs, timelines, and expectations Ensure accountability, performance, and quality standards Public Relations & Communications Manage PR initiatives, partnerships, and influencer collaborations Handle clinic announcements, press releases, and reputation management Ensure positive brand perception across all channels Reporting & Analytics Prepare regular marketing performance reports for the General Manager Analyze data, insights, and trends to support decision-making Recommend improvements and growth opportunities Requirements & Qualifications Proven experience as a Marketing Manager, preferably in healthcare, clinics, aesthetics, or wellness Strong knowledge of digital marketing, social media, paid ads, and content strategy Experience managing teams, agencies, and vendors Ability to handle multiple clinics and priorities simultaneously Strong leadership, communication, and organizational skills Creative mindset combined with analytical thinking Hands-on, execution-focused approach Preferred Experience Experience in UAE or GCC market Knowledge of healthcare marketing compliance Strong understanding of video-first content platforms (Reels, Shorts, Tik Tok)